Sanasty Car Hire
case study

Sanasty Car Hire operates in one of the most competitive rental markets in Europe.
Today, they appear alongside the island’s largest car hire companies across Google Maps, organic search, paid ads, and even AI-powered recommendations.


Watch Andrew explain, in his own words, how Sanasty went from competing locally to appearing alongside Tenerife’s biggest car hire companies.

The business

Sanasty Car Hire is a locally run car rental company based in Tenerife, serving visitors across the south of the island.
They compete in a market dominated by large, island-wide operators with massive fleets, strong brand recognition, and thousands of reviews.

The challenge

In Tenerife’s car hire market, customers don’t book lightly. They compare options, read reviews, and choose businesses that feel established and trustworthy.

Before this work, the main challenges were:

  • Standing out against much larger competitors
  • Building trust quickly with new customers
  • Spending time manually chasing reviews instead of running the business
Visibility alone wasn’t enough. Trust and efficiency mattered just as much.
“Bookings have increased massively. We’re constantly full now, always turning people away. We even had to tone down the Google Ads because there was so much demand coming in.”
Andrew
Owner - Sanasty Car Hire

Building trust at scale
with automated reviews

Reviews play a huge role in car hire decisions.


Sanasty grew to 1,200+ Google reviews, strengthening trust across Google Maps, search results, ads, and AI recommendations.


Previously, reviews were collected manually, taking around one hour every day. Today, the process runs automatically in the background, allowing reviews to grow consistently without ongoing effort

What was once a daily task is now a system.

  • 0+

    Reviews

  • 0+

    Hours saved monthly

  • 0+

    New reviews

  • 4.90⭐️

    Rating

“It saves a huge amount of man-hours in the office.”
Andrew
Owner - Sanasty Car Hire

Visibility in Google Maps where bookings happen

When people search for car hire in Tenerife, Google highlights a small group of businesses in the map results. These are the companies most likely to receive calls, directions, and bookings.
Sanasty now appears in the Google map pack for high-intent searches like “car hire Tenerife”, directly alongside some of the biggest operators on the island.
This visibility puts the business in front of customers who are ready to book.

Steady organic growth
over time

Beyond Maps, Sanasty’s website has seen consistent organic growth.
Instead of short spikes, visibility has increased steadily over time, showing that search engines understand and trust the business.

This includes:

  • Growth in ranking keywords
  • Increasing organic traffic
  • Visibility that builds and holds

Paid trafic
that converts

Once strong trust and local visibility were in place, paid ads were used to capture additional demand.

The focus wasn’t traffic for its own sake, but efficiency. Visitors needed to understand the offer and take action.

The results:

  • 10.5K clicks
  • 2.14K conversions
  • 20.32% conversion rate
  • 16.83% click-through rate

These figures confirmed that the combination of reviews, local visibility, and a clear website made paid traffic work.

Appearing in AI-powered search results

Search behaviour is changing. More people now ask AI tools direct questions when researching services.

When users ask tools like ChatGPT and Gemini who the best car rental companies in Tenerife are, Sanasty is now mentioned alongside large, established brands.

Despite being a local operator, the business is treated as a credible, trusted option.

The takeaway

Clear trust signals, strong local visibility, and systems that run in the background can allow a local business to compete directly with much larger players.
You don’t need the biggest fleet or the biggest budget to win demand. You need to be the obvious choice.
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